Research playbooks01
Your app idea needs a rival, not a pep talk
A practical competitor worksheet for turning an exciting app idea into a decision you can defend.
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Small apps.
Big questions.
A strange little utility. A stubborn user problem. A business hiding in plain sight. Pull up a chair.
The reading room 10
Research playbooks02
Before you build the app, try doing its job
The cheapest useful prototype may be a service, a worksheet or one carefully chosen result.
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Research playbooks03
A niche is a room you can find the door to
A small audience is useful only if you can identify it, reach it and solve something it cares about.
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Research playbooks04
Three apps, one job, fewer distractions
A fair comparison starts with the same task, not a feature checklist borrowed from the biggest competitor.
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Research playbooks05
Nobody built it. Is that good news?
How to tell an overlooked problem from a market that keeps politely declining to exist.
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Research playbooks06
The same app can live in two different worlds
Why country, language and storefront belong in every serious app comparison.
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Research playbooks07
A launch spike is a beginning, not a business
How to investigate a new app without mistaking its opening weekend for lasting demand.
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Research playbooks08
Copy the question. Earn your own answer.
What to investigate before building an app inspired by somebody else’s product.
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Research playbooks09
Turn your research notebook into a bet you can test
A simple way to move from interesting observations to a falsifiable product experiment.
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Research playbooks10
The one-page memo that can save you a month
A founder’s go/no-go worksheet for deciding what deserves to be built next.
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