Field notes for app builders

Small apps.
Big questions.

A strange little utility. A stubborn user problem. A business hiding in plain sight. Pull up a chair.

The reading room 10

Money, decoded01

A small business can look rich in a screenshot and feel poor in a bank account. Here is the missing worksheet.

Money, decoded02

Recurring revenue measures an ongoing subscription base. A sales spike measures a good month. Both are useful; they answer different questions.

Money, decoded03

Upfront cash can fund a small app. It also creates a service obligation that deserves its own budget.

Money, decoded04

An estimated earnings number can help you investigate an app. It cannot carry the whole investment decision.

Money, decoded05

Seeing a product in a purchase list does not tell you how many people walked through it.

Money, decoded06

App-store revenue can miss part of a business. Map the payment paths before comparing companies.

Money, decoded07

A growth calculation needs comparable observations, not just two numbers that happen to look related.

Money, decoded08

A marketplace listing can reveal what a seller wants. It cannot tell you what a buyer eventually paid.

Money, decoded09

A lifetime deal brings cash forward. Your infrastructure bill keeps its normal schedule.

Money, decoded10

Turn a revenue target into a pricing, acquisition and retention experiment you can actually operate.