Products people keep01
Your onboarding is asking for a relationship before a first date
Let people understand the job your app can do before asking them to invest in setup.
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Small apps.
Big questions.
A strange little utility. A stubborn user problem. A business hiding in plain sight. Pull up a chair.
The reading room 10
Products people keep02
Where should the paywall stand? Start with the promise.
A paywall belongs at a clear commercial boundary, with enough context for a customer to decide.
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Products people keep03
A packing app does not need you every Tuesday
Measure return behavior at the rhythm of the job, not the rhythm your dashboard happens to prefer.
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Products people keep04
The internet left. Did your app take the work with it?
Offline behavior is a product decision that shows up at inconvenient moments.
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Products people keep05
An empty dashboard owes the user an explanation
No results can mean no matches, missing coverage, stale data or a failed request. Give each state its own sentence.
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Products people keep06
Every notification borrows a little attention
Send an alert when it helps someone act, not merely because a database row changed.
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Products people keep07
The tiny gray label is not a premium feature
A utility app should remain useful with larger text, a keyboard and a less-than-perfect day.
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Products people keep08
Let the customer leave with their dignity and their data
Cancellation is part of the product experience people remember and describe to others.
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Products people keep09
Your support inbox is part of cost of goods sold
A ten-minute problem repeated across customers can turn a cheap app into an expensive job.
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Products people keep10
The launch checklist should be boring enough to work
A release is ready when the important customer paths survive ordinary failure, not when the build turns green.
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