昭和世代だヨ！熟年大集合

Store description excerpt

“It’s the Showa generation! What is “Mature Gathering”? concept For those in their 80s, 70s, 60s, and 50s, just have fun! It's an "empathy app" that lets you have a fun time while immersing yourself in memories of those fun times. Target generation Recommended for Showa generation in their 80s, 70s, 60s, and 50s! You can empathize with and laugh with friends who went through the same era. We will be gathering here with all of you to enjoy such a warm and nostalgic time, as if we are now back then. Why do we need an app specifically for the “Showa generation” now? The main reason for the weakening of empathy between generations (the influence of the Internet) ① “Common experience” of information has decreased In the past: When mass media such as TV and newspapers existed, everyone watched the same programs and knew the same news. For example, there were certainly common topics that could be talked about across generations, such as ``Drifters'' and ``Kohaku Uta Gassen,'' along with the tea room. With the spread of the Internet, information has become more individualized and diverse. You can choose to watch only the things that interest you. ■The information world of each generation has become fragmented. There are fewer "common threads" that people can empathize with and say, "That was interesting, wasn't it?" ② “Creating a community of values” through SNS With the advent of SNS, it has become possible to connect only with people who have the same values, hobbies, and sensibilities. For example, we will create a world where people of all ages can connect based on their ``likes'', such as ``Oshikatsu'', ``Vtuber lovers'', and ``Retro Game Enthusiasts''. However, this backfired and opportunities for contact and empathy with ``other generations with different values'' were drastically reduced. ■Result: It became difficult to develop “imagination” and “empathy” for other generations. ③ Difference between the sense of “speed” and “tempo” Young people: They are used to content such as TikTok and YouTube shorts that convey interest in just a few seconds. Elderly group: A tendency to prefer story-oriented content and emotional content. This ``gap in tempo'' creates a discrepancy in the points of laughter and emotion. ■Result: Even when viewing the same content, it becomes difficult to convey what is interesting about it. Emergence of digitally native young generation Generation Z and beyond are ``generations that have had access to the Internet since birth.'' Because information gathering and communication have been brought up on the Internet, the inability to share offline cultural contexts (e.g., paper newspapers, landline telephones) is also one of the causes of the empathy gap. ▼What we can learn from research data The tendency for people who are closer to each other's generations to agree that it's "interesting" and "fun" is more likely to be supported by shared culture, experiences, and values. Research shows that the specific points of hum

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